What kind of campaign would it take to make you want to buy a Halmark greeting card?

I make all of my greeting cards at CropMom at http://www.cropmom.com because I like to use my own photos in greeting cards, add my own text and use CropMom's graphics. Then I buy the print-quality JPEG file of my card and print it at home or have it printed at Snapfish or Shutterfly. So unless Hallmark buys CropMom, no campaign is going to make me want to buy a Hallmark greeting card.What kind of campaign would it take to make you want to buy a Halmark greeting card?
personally i buy cards for reasons : birthdays, christmas, etc, and not because an advert or a campaign tells me to. I dont care where i get the card from,