In designing the marketing and advertising campaign for a soft drink or a new beer?

which would you find more helpful:


information about consumer demographics or consumer lifestyles? and why?In designing the marketing and advertising campaign for a soft drink or a new beer?
I think demographic. It will be useful to know if you're marketing to old or young people, men or women, where most of your consumers live etc. Then you could make an assumption about their lifestyle. Lifestyle doesn't seem super important for these products.In designing the marketing and advertising campaign for a soft drink or a new beer?
lifestyles much more entertaining